The opportunity
At Scale, we develop reliable AI systems for the world’s most important decisions. Scale’s growth marketing team is the engine behind the go-to-market motion, driving pipeline and revenue through an integrated mix of demand generation, ABM, and revenue operations.
What you'll do
Build and execute 1:1 ABM programs for a focused set of strategic enterprise: accounts (P0 & P1), owning strategy, channel mix, sequencing, and execution end-to-end.
Develop vertical-specific campaign strategies tailored to the buying: behaviors, pain points, and use cases of target accounts in targeted industries.
Partner with enterprise sellers and the Head of Growth Marketing on joint: account planning, aligning on target stakeholders, engagement goals, content needs, and campaign timing.
Orchestrate multichannel campaigns across digital advertising, direct mail,: web and in-person experiences to engage the full buying committee.
Track and report on account engagement signals, buying committee penetration,: and pipeline influence, turning data into clear and actionable insights for sales and leadership.
Define ABM KPIs and build reporting frameworks that demonstrate campaign: impact on pipeline creation, acceleration, and revenue.
What they're looking for
- Collaborate cross-functionally with content, product marketing, and field: teams to develop account-specific messaging and personalized executive experiences, then systematize what works into a repeatable ABM playbook.
- Manage a bench of creative production and fulfillment partners, balancing: ambitious ideas against turnaround time, cost and delivery logistics.
- + years of B2B marketing experience with at least 3 years focused on: account-based marketing, and a proven track record driving measurable pipeline at enterprise accounts.
- Experience working directly with enterprise sales teams on joint account: planning, stakeholder mapping, and coordinated campaign execution across a defined account list.
