Associate Director, Global Creator ProgramActive$160K

HelloFresh is looking for a senior operator to stand up a global creator program as a new growth engine for the Group. Your mission is to build a global community of creator ambassadors for our brands - HelloFresh and Factor - producing content at scale: thousands of creators,…

What you'll do

• Program strategy and commercial model. Design how creators earn: commissions, rewards, challenges and progression tiers. Own the program's unit economics and budget, and iterate the model on live performance data.

• Creator activation, coaching and community. Run the creator community day to: day: onboarding, coaching and training creators to produce content that converts, celebrating wins, and steering everyone toward what works. Develop the best creators into long-term brand ambassadors.

• Paid amplification. Amplify winning organic content into a pipeline of: performing ads, aligning creator incentives with paid channel performance.

• Global rollout. Take the proven playbook to new brands and markets: adapt incentives and localize the model per market, set cross-market benchmarks, and report progress to Group leadership.

• Operations at leverage. Direct the program's platform, tooling and outsourced: support teams so the program scales to thousands of creators without scaling headcount.

• Well versed in performance terms: incentives, funnels and unit economics come naturally to you, and you iterate on data rather than opinions.

What they're looking for

• An operator at heart: hands-on, structured, and comfortable building something new with high autonomy and leverage rather than a large team.
• Able to work fluently across functions and geographies, from paid social to finance, from Berlin to New York.
• + years of experience in influencer marketing, community or affiliate: marketing. Experience in building communities is a plus.
• + years of experience in managing teams.