The opportunity
Toast creates technology to help restaurants and local businesses succeed in a digital world, helping business owners operate, increase sales, engage customers, and keep employees happy.
What you'll do
Establish and grow Toast's organic consumer presence across the platforms: where diners congregate—Instagram, TikTok, and other emerging channels—as a voice distinct from Toast's B2B brand.
Own the day-to-day: plan, create, and publish social-first content that celebrates local restaurants and drives awareness, engagement, and repeat usage of Toast Local.
Develop a per-platform playbook for how the consumer brand shows up—when to: post, when to reply, when to stay silent—and grow followers into an active, engaged community.
Balance speed with craft, knowing when polished and when raw-and-real is the: right creative choice for the platform and the moment.
Actively engage the community—responding to comments, DMs, mentions, and: conversations in a way that feels human, warm, and on-brand.
Own moderation and community health: enforce community guidelines, manage comment and message threads, and escalate issues appropriately to keep the space safe, positive, and welcoming.
What they're looking for
- Monitor sentiment and surface what the community is saying—celebrating what's: working and flagging risks or issues early.
- Show up consistently and reliably so the community always has a real presence to interact with.
- Define and protect a consumer brand voice that is separate from Toast's: restaurant-facing B2B brand, tuned to everyday diners rather than operators.
- Partner closely with Brand, B2B Social, Comms, and Product Marketing to keep: the two brands coordinated and complementary—consistent where it counts, distinct where it matters.