The opportunity
Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale — unleashing the potential of businesses and people. The Elastic Search AI Platform, used by more than 50% of the Fortune 500, brings together the…
What you'll do
Deliver Integrated demand generation campaigns: Build integrated campaigns for every stage of the customer lifecycle by leveraging email, paid media, webinars, workshops, and ABM channels
Own end-to-end campaign delivery: Plan, build, execute, optimize, and report on customer marketing and renewal campaigns, taking ownership of program delivery from start to finish
Partner cross-functionally: Engage with Product Marketing, Content, Email, Marketing Operations, and the Renewals and Sales teams to deliver effective campaigns
Use telemetry signals to scale: Translate product and consumption signals into prescriptive campaigns that reach the right customers with the right message
Make AI part of your default workflow: Apply AI tools to streamline how programs are run, from building target audiences and drafting content to detecting signals and optimizing campaigns.
Track real impact: Set up measurement on your programs, dig into the numbers, drive meaningful business results
What they're looking for
- Focus on outcomes, not process: Communicate campaign and program status to owners and stakeholders, keep optimizing and improving GTM initiatives
- + years working in integrated demand generation or in lifecycle marketing within a B2B software environment.
- Solid background in email marketing building lifecycle nurture and trigger programs
- Bonus if you have experience with scaled ABM programs and Demandbase or: equivalent ABM tool, and with automation and CRM tools (Marketo, Salesforce)
