Director, Consumer Growth & Product MarketingActive$199K–$261K
The opportunity
Hi, we're Oscar. We're hiring a Director, Consumer Growth and Product Marketing to join our Marketing Team.
What you'll do
Define and lead the consumer marketing strategy across Lucie Health and: HIO.org, spanning brand awareness, acquisition, engagement, enrollment, and retention.
Translate business goals into an integrated marketing roadmap, including: priorities, investment plans, performance targets, and resource allocation.
Identify and evaluate growth opportunities across consumer segments,: channels, and journeys to drive sustainable acquisition and long-term customer value.
Partner with Product and Technology to shape the consumer experience,: influence the product roadmap, and prioritize enhancements that improve adoption, conversion, and revenue.
Use consumer insights, analytics, and marketing performance data to inform: product requirements, campaign strategy, and growth decisions.
Develop, execute, and optimize digital acquisition campaigns across paid: search, paid social, display, events, and other channels, measuring performance against conversion, CAC, lead quality, and ROI.
What they're looking for
- Partner with Corporate Marketing, Creative, Operations, and external partners: to develop and test messaging, creative, audience strategies, and event initiatives that strengthen brand awareness and support growth.
- + years of experience in consumer marketing, digital marketing, growth marketing, or performance marketing
- Experience with paid media, digital acquisition, CRM, or lifecycle marketing programs
- Strong understanding of digital analytics, conversion optimization, and marketing measurement
