The opportunity
We are seeking a Director of Product Marketing & Sales Enablement to shape how Zenith genomics is positioned, explained, and adopted in the rare disease market. Rare disease diagnostics is a market where the standard playbook doesn't apply: the ordering audience is specialized,…
What you'll do
Positioning & Messaging: Own product positioning and the core messaging framework for Zenith, translating complex genomic science into clear value propositions for clinicians, genetic counselors, and health systems.
Collateral & Content: Lead development of sales and customer-facing assets (brochures, leave-behinds, clinical summaries, sell sheets, digital content), including the claims library and MLR / compliance review workflow.
Competitive Intelligence: Maintain a current view of the rare disease genomics landscape and equip the field with differentiated, evidence-based positioning.
Evidence Integration: Work with Medical and Clinical teams to convert new publications, real-world data, and utilization insights into messaging and field tools.
Launch Support: Own the product marketing workstream of the Zenith launch plan, including launch messaging, asset readiness, and field communications.
Field Enablement: Design and run onboarding, training, and ongoing education for the sales team on the science, the competitive landscape, and the value story; equip reps to be credible with geneticists and specialists.
What they're looking for
- Bachelor's degree in Life Sciences, Business, or Marketing; MBA, MPH, or advanced scientific degree preferred.
- + years of commercial experience in diagnostics, genomics, or life sciences,: including product marketing, sales enablement, commercial strategy, or sales operations.
- Demonstrated success supporting or leading product launches in a complex: clinical diagnostics or specialty setting.
- Experience in genomics, rare disease, or precision diagnostics strongly preferred.
- Experience partnering directly with a field sales organization, including: training, tools, and CRM / analytics.
- Experience managing or developing a team is a plus.
- Messaging Craft: Ability to learn and distill complex clinical and genomic data into compelling, compliant narratives for HCPs and field teams.
- Analytical Rigor: Comfortable interpreting segmentation, funnel, and commercial performance data to drive decisions.
