The opportunity
Binance is the world's largest crypto exchange, serving 319M+ users across 100+ countries. We ship some of the most sophisticated and innovative financial and technology products in the world, and a fast-growing suite of consumer, institutional and AI offerings.
What you'll do
+ years in product marketing, GTM, or growth marketing, with at least 3 years leading teams.
A portfolio of launches you're proud of: products or campaigns that moved real business metrics, not vanity numbers.
Deep familiarity with global consumer markets: how users think, what they trust, and what makes them click.
Working knowledge of crypto/Web3 or fintech. This is a huge plus. You don't: need to be an OG, but you need to understand the products, the users, and the regulatory complexity. If you've worked in consumer fintech and are crypto-curious with a track record of fast learning, talk to us.
Consumer product instincts: you've marketed products used by millions, not just enterprise SaaS.
Exceptional creative judgment and taste: you can tell when a narrative is sharp vs. generic, when a campaign is brave vs. safe, when copy is alive vs. dead.
What they're looking for
- + years in product marketing, GTM, or growth marketing, with at least 3 years leading teams.
- A portfolio of launches you're proud of: products or campaigns that moved real business metrics, not vanity numbers.
- Deep familiarity with global consumer markets: how users think, what they trust, and what makes them click.
- Working knowledge of crypto/Web3 or fintech. This is a huge plus. You don't: need to be an OG, but you need to understand the products, the users, and the regulatory complexity. If you've worked in consumer fintech and are crypto-curious with a track record of fast learning, talk to us.
- Consumer product instincts: you've marketed products used by millions, not just enterprise SaaS.
- Exceptional creative judgment and taste: you can tell when a narrative is sharp vs. generic, when a campaign is brave vs. safe, when copy is alive vs. dead.
- Strong analytical chops: you can build a segmentation, read a funnel, pressure-test a forecast, and turn data into decisions.
- Proven people leadership: hiring, developing, and retaining strong marketing talent; transforming teams, not just inheriting them.
