Lifecycle Marketing Manager (all genders)Posted today
The opportunity
For our global Mature Customer Marketing team in Berlin, we are looking for a Lifecycle Marketing Manager to own the lifecycle strategy for one these topics: merchandising, or partnerships & retail media.
What you'll do
Own the lifecycle strategy deployment for your topic area and translate it: into programs and campaigns that keep customers engaged with their subscription
Partner with Product Marketing, Physical Product and Tech to spot: opportunities that improve the customer experience and support your topic’s goals
Brief campaigns end-to-end to CRM Operations and Creative teams, ensuring: messaging, targeting and execution meet our lifecycle and brand standards
Work with local market teams across our 30 markets to adapt and roll out: global strategy, balancing consistency with local relevance
Use data to test, measure and continuously optimize campaign performance
Track and report on the health of your topic area, flagging risks and: opportunities to the wider Customer Engagement team
What they're looking for
- Support cross-topic initiatives across the team as needed
