The opportunity
The Revenue Marketing team at Mixpanel is responsible for pipeline generation across paid, organic, and product-led channels. This role sits within that team as its dedicated lifecycle owner, accountable for the programs and systems that turn interest into pipeline and move high-quality leads toward a meeting.
What you'll do
Own the lifecycle marketing program from lead capture through demo booked: nurture sequencing, segmentation logic, and revenue tracking
Build and manage always-on email programs in HubSpot, including lead nurture,: re-engagement, and handraiser follow-up workflows
Partner with Marketing Ops to define system ownership across the GTM stack: and establish clear rules of engagement between lifecycle, sales outreach, and product-led touchpoints
Collaborate with regional campaign managers to develop scalable,: channel-ready lifecycle plays, reducing ad hoc execution and increasing consistency
Define and enforce email best practices across the org, including cadence,: segmentation, and suppression logic to protect deliverability and audience trust
Instrument lifecycle performance in Mixpanel, guide building of dashboards: that track funnel conversion, sequence performance, and influence on pipeline
What they're looking for
- + years in lifecycle, email, or demand gen marketing with clear ownership of: a B2B nurture program from strategy through execution
- Hands-on experience building in HubSpot (or a comparable MAP: Marketo) — segmentation, workflows, sequences, reporting
- Strong understanding of the handraiser-to-pipeline funnel in a B2B SaaS: context, with a track record of improving conversion rates
- Comfortable navigating a stack that's still being defined: you can assess what's broken, prioritize what matters, and build without waiting for perfect conditions
- Strong instincts on quality-over-volume lifecycle strategy: you know how to drive engagement without burning your audience
- Able to partner effectively with both technical (ops, engineering) and: non-technical (regional marketers, field) stakeholders
- Analytical mindset, you measure what you build, and you use data to iterate
