The opportunity
Our mission is to democratize finance for all. An estimated $124 trillion of assets will be inherited by younger generations in the next two decades.
What you'll do
Own the strategy of lifecycle journeys and campaigns for your product areas:: identifying, sizing and prioritizing the opportunities that can result in higher customer engagement.
Collaborate with product marketing product, design, data science and content: teams to develop personalized and compelling customer journeys
Use customer segmentation and data analysis to find opportunities for: targeted messaging and personalized experiences
Generate hypotheses driven by data to improving marketing performance, design: and implement A/B tests, and apply knowledge of basic statistics (e.g. sample size, significance) to separate signal from noise
Drive the creative development & iteration pipeline applying takeaways from your A/B
