Manager, Growth MailPosted today$98K

The Manager, Growth Mail (Factor US) is responsible for driving the growth strategy, execution, and continuous optimization of direct mail campaigns to acquire high-value customers for Factor. Driving deep strategic ownership of the Factor brand, this role requires a balance of…

What you'll do

• Define the strategy, manage, and efficiently scale new customer acquisition: for Factor through direct mail campaigns.

• Develop and execute direct mail marketing campaigns from concept to: completion, including segmentation, creative development, production, and analysis.

• Strategically allocate spend across various direct mail campaigns to ensure: maximum impact within budgetary constraints, while continuously seeking opportunities for cost-saving measures.

• Collaborate with cross-functional teams, including marketing, creative, and: analytics, to ensure alignment of direct mail strategies with overall marketing objectives.

• Manage relationships with external vendors, including printers, mail houses,: data providers and creative agencies to ensure timely and cost-effective execution of campaigns.

• Utilize data-driven insights to continuously optimize campaign performance: and drive improvements in response rates, conversion rates, and ROI.

What they're looking for

• Monitor industry trends and best practices in direct mail marketing to: identify opportunities for innovation and competitive advantage.
• Provide regular reporting and analysis on campaign performance, including key: metrics and actionable insights for optimization.
• Oversee the development and maintenance of the direct mail marketing: calendar, ensuring timely execution and coordination with other marketing channels.
• Serve as the primary direct mail point of contact for Finance and Legal: regarding forecasting models, quarterly business plan submissions, contract negotiations, and invoice approvals.