The opportunity
Toast creates technology to help restaurants and local businesses succeed in a digital world, helping business owners operate, increase sales, engage customers, and keep employees happy.
What you'll do
Own the full signal path for Paid: serve as the single technical owner across Tracking/Pixels, Program/Campaign, Audience/Conversions API, and Control Tower - partnering with Paid on requirements once and carrying them across every team, rather than Paid routing to individuals separately
Tag & pixel infrastructure: own event tracking, conversion signals, and audience data flows across ad platforms (Meta, Google, TikTok, Bing, ChatGPT, etc.) via offline conversion tracking and server-side tagging
Marketing automation: manage and optimize Marketo paid program setup, scoring, audience segmentation, and integration with ad platforms
Data operations: manage CRM audience syncs and data pipelines between source systems and ad platforms using ETL systems
UTM & tracking governance: define and enforce naming conventions, UTM taxonomy, QA checklists, and bulk build processes to ensure every campaign launched is trackable and consistent
Platform integrations & API management: manage connections between marketing tech systems (Marketo, Salesforce, ad platforms) and troubleshoot data discrepancies across the stack
What they're looking for
- Launch playbooks & QA framework: build and maintain the launch playbook for new vendors, channels, and tests; own time-to-launch as a core metric and continuously shrink it
- Control Tower & monitoring: own Paid's coverage within our Control Tower alerting suite, publish and follow a QA cadence (daily monitors, monthly tests, quarterly audits), and drive down time-to-detect on data issues
- Reporting & analytics infrastructure: maintain and QA the data pipelines that feed performance dashboards, ensuring campaign, lead, and conversion data is accurate and available for stakeholder reporting
- Audience operations: build, maintain, and refresh CRM-based audience lists for suppression, retargeting, and lookalike seeding across ad platforms
