The opportunity
Claude Frontier Academy is where organizations nominate their strongest people to build deep, hands-on skills with Claude. Backed by a $100 million commitment, Anthropic aims to train 10,000 Frontier Deployed Engineers by the end of 2027.
What you'll do
Own the marketing strategy and annual plan for Claude Frontier Academy and: its programs, working with Academy leadership to set priorities and goals
Build and maintain a calendar of market moments for the Academy and each: program, including program launches, new cohorts, and badge milestones
Lead launches end to end, from messaging and announcement drafts through: legal and executive review, launch-day execution and post-launch amplification
Partner with Communications on press releases and announcements, including: sourcing customer and partner quotes and securing approval to use their names
Align early with Partnerships, Communications, and Account Teams on which: customers and partners are named in each announcement, who gets a heads-up before it goes live, and how to answer those who aren’t named
Develop amplification plans with partners and customers across social posts,: blogs, newsletters, and their own announcements, and turn cohort results into joint customer and partner stories
What they're looking for
- + years of B2B technology marketing experience spanning brand, communications, or program marketing
- Experience building community or advocacy programs where members promote the program themselves
- Experience marketing to technical audiences, particularly engineers and developers
- Experience running joint announcements with global system integrators,: consulting firms, or enterprise customers
- Experience marketing to enterprise technology leaders, such as CIOs and CTOs
- Experience marketing AI/ML products
