Marketing Specialist (Melbourne)Posted today

The opportunity

Coursera and Udemy are now one company, bringing together two mission-driven brands to create the world’s most powerful platform for turning learning into progress. Together, we help more than 300 million learners and 12,000+ enterprise customers build the skills they need for a world being reshaped by AI.

What you'll do

  • Assist in executing event marketing and demand generation programs including: Account Based Marketing (ABM) campaigns, hosted events, industry tradeshows, webinars, PR and other programs to support regional quarterly sales pipeline and revenue goals

  • Localise and adapt our library of content (eBooks, guides, webinars, tools,: industry reports) for the APAC market

  • Support the development and re-purposing of relevant marketing content in: support of the Customer Success and Sales teams as required.

  • Creative Thinking: Generating innovative ideas for marketing campaigns and problem-solving.

  • Branding: Developing and maintaining a strong brand identity and messaging.

  • Organization and Time Management: Managing multiple projects, meeting deadlines, and prioritizing tasks effectively.

What they're looking for

  • Marketing Automation Tools: Familiarity with tools like HubSpot, Marketo, or Mailchimp for automating marketing tasks.
  • CRM Systems: Basic understanding of Customer Relationship Management (CRM) systems like Salesforce is a plus.
  • Graphic Design Tools: Basic skills in graphic design tools like Adobe Creative Suite or Canva for creating visual content are a plus but not required.
  • years of B2B marketing experience in the APAC region (internships and volunteer work count!)