The opportunity
Implement and maintain robust tracking systems for marketing campaigns, including proper UTM parameter implementation and lead source attribution in HubSpot
What you'll do
Implement and maintain robust tracking systems for marketing campaigns,: including proper UTM parameter implementation and lead source attribution in HubSpot
Lead design and execution of complex marketing automation workflows
Build and maintain marketing dashboards covering SEO performance, website: analytics, lead generation metrics, and campaign effectiveness
Deliver regular reports on key marketing metrics and provide data-driven: insights to optimize campaign performance
Operate as part of the Revenue Operations organization, aligning Marketing,: RevOps, and Business Systems teams around shared marketing operations priorities and company objectives
Lead technical implementation of marketing initiatives, ensuring proper setup and execution
What they're looking for
- + years of experience in marketing strategy + operations, marketing strategic planning or a similar role
- SQL knowledge and experience with data manipulation
- Strong business acumen and understanding of marketing metrics and reporting
- Advanced expertise in marketing automation tools
- Strong analytical skills with experience in data analysis and visualization
- Strong understanding of marketing automation, lead management, and campaign attribution
- Experience with web analytics tools (Google Analytics, Adobe Analytics)
- Knowledge of data privacy regulations and compliance requirements
