The opportunity
As a Local Market Digital Specialist (Africa) , you’ll drive the way we connect with local users to grow Binance’s active user base. Leveraging your growth digital marketing skill (Paid Ads, SEO, ASO, affiliates traffic, referrals, email marketing,...
What you'll do
Adapt global paid strategy to local reality: transcreate, never translate; own the market narrative for local campaigns, performance creative and the design briefs that deliver it.
Provide local channel expertise and activation alongside global platforms.
Monitor daily, weekly, and monthly performance and act on anomalies using: AppsFlyer, Sensor Tower, and Similarweb; escalate what needs escalating.
Drive local SEO with editorial and content teams, including on local search engines where relevant
Support SEO activities such as link buildings & content review, and grow: visibility in AI-generated answers (AEO/GEO) for local-language queries.
Feed local intelligence: competitor moves, cultural shifts, regulatory changes, local user behaviour — back to the global team so it shapes strategy, not just execution.
What they're looking for
- Ideally >3 years of performance marketing experience (paid ads and SEO), in a crypto or FinTech industry
- Native-level local market fluency: Not just language — consumer psychology, the local competitive and trust landscape, crypto's local reputation and local user behaviour
- Performance data literacy: Solid understanding of data analytics and online customer acquisition, able to interpret and tell the “why” behind the numbers, not just “it is low/ high”
- Working knowledge of SEO: on-page, linkbuildings, and such. ( Bonus: AIO & GEO working experience)
