The opportunity
Ready to do the most impactful work of your career? At Coinbase , we are uncompromising on our mission to increase economic freedom.
What you'll do
Own the product roadmap for Coinbase's notifications platform across push,: in-app, and email channels, balancing infrastructure investment with growth experimentation.
Drive measurable improvements in user engagement, activation, and retention: through personalized, ML-powered notification strategies.
Partner with Engineering, Data Science, and Marketing to build relevance: models that improve targeting precision and reduce notification fatigue.
Lead experimentation programs (A/B and multivariate testing) to validate: notification timing, content, and channel selection at scale.
Shape the long-term platform architecture to support new channels, audience: segmentation, and real-time personalization capabilities.
+ years of product management experience with at least 2 years focused on: growth, engagement, or lifecycle products at scale (1M+ users).
What they're looking for
- Proven track record shipping ML-powered personalization or relevance: features, with demonstrated ability to partner with data science teams on model development and evaluation.
- Deep expertise in experimentation methodology, including designing A/B tests,: defining success metrics, and interpreting results to inform roadmap decisions.
- Experience owning a multi-channel messaging or notifications platform (push,: in-app, email), including deliverability, opt-in optimization, and frequency management.
- Fluency in SQL and data analysis tools, with a demonstrated habit of: self-serving insights to drive product decisions without waiting for analyst support.