The opportunity
OpenAI’s mission is to ensure the responsible and widespread adoption of artificial intelligence. In support of that mission, the Marketing team helps deeply understand customer audiences and market dynamics, influence the development of the right products, build sustainable and…
What you'll do
Contribute to the product and marketing strategy for a defined area of: OpenAI’s advertising business in partnership with senior product marketers and cross-functional partners.
Build an understanding of advertisers through customer research, market: analysis, and competitive insights, identifying opportunities to improve positioning, adoption, and the customer experience.
Develop and maintain positioning and messaging for assigned products or: features, translating complex capabilities into clear narratives for different advertiser audiences and use cases.
Partner with Product and Engineering to synthesize advertiser feedback and: market insights that inform roadmap discussions and product decisions.
Execute go-to-market plans for new products and features, independently: owning defined workstreams from planning through launch and post-launch adoption.
Create advertiser-facing content and sales enablement materials, including: product narratives, sales decks, one-pagers, FAQs, case studies, and launch communications.
What they're looking for
- Partner with Sales, Partnerships, Data Science, and Analytics to track: success metrics, assess launch and adoption performance, and recommend improvements.
- Identify advertiser concerns and launch risks related to performance, safety,: policy, and trust, escalating them appropriately and incorporating guidance into customer communications.
- Coordinate cross-functional partners around deliverables, responsibilities,: and timelines, proactively surfacing dependencies and resolving blockers within the scope of your initiatives.
- Contribute to repeatable approaches for launches, messaging, and enablement: by documenting learnings, developing templates, and sharing effective practices with the broader team.
