The opportunity
Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences…
What you'll do
Define the end-to-end guest lifecycle strategy for Experiences, from first touch through repeat booking
Own the roadmap for email and push programs: Tripcycle, home-abandoner sequences, transactional messaging, and Launchpad integration
Identify the highest-impact audience segments, messaging angles, and send: cadences, and build a rigorous testing framework to validate them
Drive automation of high-performing sends to maximize reach with minimal ongoing cost
Set the strategy for the Experiences newsletter and other owned content we: produce: what we publish, to whom, and how it ties to demand and discovery
Build an editorial calendar and a content-to-conversion measurement approach,: so owned content is held to demand outcomes, not just engagement
What they're looking for
- Partner with Brand, Creative, and the affiliates/social lead so owned: content, social, and lifecycle reinforce one another rather than overlap
- Define the strategy and success criteria for the Experiences guest referral program
- Partner with Product on UX improvements and bonus design to drive adoption
- Track performance and iterate on incentive structures to find the lever that moves the needle
