The opportunity
We’re hiring a Senior Lifecycle Marketing Manager to join our Lifecycle & CRM Marketing team and shape how Chime engages, retains, and grows members throughout their lifecycle. You’ll own the strategy behind complex, high-impact programs across email, push, in-app, and SMS,…
What you'll do
Own the lifecycle strategy for a complex, high-impact area of the business,: setting a clear direction tied to member and business outcomes.
Design and evolve connected member journeys across email, push, in-app, and: SMS as member behavior, business priorities, and available data change.
Develop segmentation and targeting strategies with Data Science to deliver: more personalized, behavior-based programs.
Set the testing agenda, identify the most valuable questions to answer, run: rigorous experiments, and translate findings into strategy.
Lead cross-functional decisions with Product, Growth, Product Marketing,: Creative, Data Science, and Analytics, influencing lifecycle processes and capabilities beyond your immediate work.
Use AI tools and automation as a core part of how you work, helping the team: move toward more automated and personalized member journeys.
What they're looking for
- Own the outcomes for your area, connecting lifecycle work to primacy,: retention, product attach, ARPAM, and LTV while raising the quality of strategy and execution around you.
- –8+ years of experience in lifecycle, integrated, or retention marketing,: including leading complex, cross-functional programs that delivered measurable results.
- Strong data fluency and experience using analytics and AI-enabled tools such: as Hex, Looker, or Statsig to answer questions, develop strategy, and recognize when further investigation is needed.
- Experience incorporating AI and automation into your day-to-day work, along: with a clear point of view on how lifecycle marketing is evolving.
