The opportunity
Toast creates technology to help restaurants and local businesses succeed in a digital world, helping business owners operate, increase sales, engage customers, and keep employees happy. We're building a world-class Customer Marketing team that creates meaningful connections…
What you'll do
Develop and refine product positioning, messaging, value propositions, and: customer narratives across products, audiences, and market segments.
Translate complex product capabilities into clear, differentiated messaging: that communicates customer value and strengthens our market position.
Partner with Product and Marketing leadership on pricing, packaging, and: go-to-market recommendations informed by customer needs, market insights, and business priorities.
Research customer needs, buyer personas, market trends, and competitive: positioning to identify opportunities and inform product marketing strategy.
Partner with Product, Sales, Customer Success, and Analytics to gather: feedback, identify adoption barriers, and translate insights into actionable recommendations for product, messaging, and marketing programs.
Develop and execute go-to-market plans for product launches, feature: releases, and strategic growth initiatives.
What they're looking for
- Build launch frameworks, messaging briefs, and supporting materials that: drive awareness, acquisition, adoption, and expansion.
- Partner closely with Demand Generation to translate product positioning into: integrated campaigns and full-funnel programs that generate demand, accelerate pipeline, and support revenue goals.
- Develop competitive positioning, competitor insights, battlecards, talk: tracks, objection handling, and other resources that help Sales and customer-facing teams
- Build and maintain sales enablement materials that strengthen product: understanding and communicate value throughout the customer journey.
