The opportunity
Mixpanel is the leading product intelligence and analytics platform, trusted by more than 29,000 companies to help understand how people use the products they build. By combining powerful analytics with AI that knows your business, Mixpanel helps teams see what’s working,…
What you'll do
Set the co-marketing strategy for Mixpanel's NA partner ecosystem,: prioritizing partners and programs based on pipeline potential and sales priorities
Plan and lead joint programs webinars, launches, content, and campaigns that: drive mutual pipeline with partners
Own the partner marketing calendar, aligning it with sales priorities and the broader NA campaign cadence
Lead the creation of co-branded content and assets case studies, one-pagers,: sales decks, and web presence in partnership with each partner
Design and run field and event programs for key partners, including co-hosted: events, joint sponsorships, and executive roundtables in target markets
Act as the primary marketing point of contact for NA partners, building the: kind of trust that makes them want to build with us again
What they're looking for
- Localize global partner programs and assets for the region, then feed what's: working (and what isn't) back to the global partner marketing team
- Own partner marketing reporting define the KPIs that matter, measure: partner-sourced and partner-influenced pipeline, and adjust programs based on results
- Experience building co-marketing programs with technology partners and: enabling channel or reseller partners in B2B SaaS
- A track record of leading complex, cross-functional programs from idea to measurable pipeline impact
