Senior Software Engineer - Core Experience, GrowthActive

The opportunity

Instacart’s Growth Lifecycle Incentives team builds coupon experiences, one of the company’s core revenue drivers. We own the end-to-end experience for coupon storing, serving, ranking, and merchandising in app, web and CRM, partnering closely with Product, Data Science and…

What you'll do

  • Design, build, and own backend services, APIs, and data integrations that power coupon merchandising.

  • Implement and iterate on experiments end-to-end—partnering with Product and: Data Science to ideate, launch, measure, and refine A/B tests that move key metrics.

  • Identify and execute codebase and product optimizations that improve: reliability, performance, and cost efficiency across distributed systems.

  • Collaborate cross-functionally to define roadmaps, success metrics, and: guardrails; communicate tradeoffs clearly in a fast-paced, experiment-driven environment.

  • Uphold high engineering standards through code reviews, testing,: documentation, and thoughtful architecture decisions that balance speed with quality.

  • Partner with frontend and mobile engineers to deliver cohesive, high-quality: experiences across web, iOS, and Android.

What they're looking for

  • Experience with experimentation platforms and A/B testing frameworks,: including experiment design, instrumentation, and analysis.
  • Frontend or mobile development experience (e.g., React/TypeScript, React: Native, Swift, or Kotlin) and comfort collaborating across the stack.
  • Exposure to event-driven architectures and analytics tooling (e.g., Kafka or: Pub/Sub, feature flag systems, Looker, Amplitude, or similar).
  • Experience with performance optimization and observability at scale (e.g.,: profiling, caching strategies, SLOs, Prometheus/Grafana, OpenTelemetry).
  • Comfort thriving in a fast-paced, experimentation-heavy environment with: ambiguity, rapid iteration, and frequent learning cycles.
  • Exposure to AI-assisted development and agentic coding workflows.
  • Domain experience in coupon or growth systems.