The opportunity
The Ads DSE team builds the core capabilities that power Instacart's off-platform advertising, secure data collaboration (cleanrooms), automated taxonomy management, and their associated platform foundations. We are hiring a Senior Engineer II (L6) to co-own the technical…
What you'll do
Technical leadership and roadmap
Lead architecture for reusable, scalable systems across off‑platform: workflows, cleanrooms, taxonomy automation, and the Ads Data Solutions Platform.
Evolve core abstractions, testing, CI/CD, observability, and cost efficiency; proactively drive modernization.
Propose and drive initiatives on behalf of engineering management; align stakeholders and manage dependencies.
Pillar execution
Off‑platform: expand and harden integrations with external advertising platforms; design privacy-forward activation and identity workflows; reduce reliance on third-party intermediaries; and build measurement ingestion pipelines for performance signals such as reach, frequency, and conversions.
What they're looking for
- Direct experience with UID2/TTD integrations, Roku/Pubmatic/NBCU, or Meta: Advanced Analytics/Google ADH pipelines.
- Catalog/taxonomy, entity lineage, or custom hierarchy systems.
- Snowflake governance patterns, partner data collaboration at scale.
- Vendor/partner management and external API certification programs.
- Building AI‑powered internal tools (e.g., Slackbots, data assistants).
- Lead foundational, high‑visibility initiatives and translate them into: measurable impact on revenue, efficiency, and partner adoption.
- Co‑own the technical roadmap with scope to define abstractions, standards,: and AI‑first workflows across multiple pillars.
- Ship impactful features end‑to‑end: direct UID2 activation, Share Manager extensions, taxonomy intake automation, and platform modernization.