The opportunity
Klaviyo's Growth team is responsible for making it easier for businesses to discover, adopt, and grow with Klaviyo. We build the product experiences that connect customer value to sustainable business growth, spanning onboarding, activation, self-service purchasing, subscriptions, billing, and monetization.
What you'll do
Own key product-led growth initiatives across the customer lifecycle,: including signup, onboarding, activation, conversion, retention, and expansion, with a focus on improving customer experience and driving measurable business outcomes.
Optimize the self-service customer journey by identifying and removing: friction across product discovery, account setup, trial experiences, purchasing, and upgrades.
Accelerate time to value by building intuitive onboarding and activation: experiences that help customers quickly understand Klaviyo's capabilities and achieve meaningful outcomes.
Drive conversion and monetization through thoughtful in-product experiences: that help customers understand available plans, evaluate additional capabilities, and seamlessly upgrade or expand their usage.
Partner on pricing, packaging, and billing experiences to ensure customers: can easily understand, purchase, and manage their subscriptions as their businesses grow.
Build a culture of experimentation by developing hypotheses, designing and: evaluating experiments, and translating insights into product improvements that drive sustainable growth.
What they're looking for
- You have 3–5+ years of product management, start-up. consulting, or: investment banking experience and have a desire to create and drive growth strategies across the customer lifecycle, including signup, onboarding, activation, conversion, retention, and expansion.
- You have strong product and UX instincts, with a demonstrated ability to: simplify complex customer journeys and build intuitive, high-quality experiences that drive adoption and engagement.
- You understand the fundamentals of product-led growth and have experience: improving meaningful business metrics through product improvements rather than relying solely on marketing or acquisition strategies.
- You're highly analytical and comfortable defining success metrics,: interpreting behavioral data, identifying opportunities, and using experimentation to inform product decisions.
- You have a strong customer-first mindset and regularly leverage research,: feedback, and product usage insights to understand customer needs and inform your roadmap.
- You understand how product experience and monetization intersect, including: the tradeoffs between reducing friction, delivering customer value, and driving revenue growth.
- You've worked closely with engineering and design teams to ship impactful: products, balancing speed, quality, and long-term scalability.
- You're comfortable operating in ambiguity, can identify opportunities without: a predefined playbook, and bring a strong bias for action and execution.
