The opportunity
As a Senior II Frontend Engineer (L6) on the Ads Manager team, you will own the team’s frontend technical direction and lead large, multi-quarter initiatives that shape how advertisers plan, launch, and optimize campaigns on Instacart. You’ll define key architectural patterns,…
What you'll do
Lead the technical roadmap and architecture for Ads Manager’s web: applications, balancing near-term delivery with long-term scalability and extensibility.
Design, build, and maintain high-quality React UIs for campaign creation,: management, reporting, and optimization.
Define and evolve shared components, state management, and abstractions that: make the surface easier to extend and maintain.
Partner with backend teams on API and data contracts that enable robust,: observable, and cost-efficient systems.
Collaborate with other frontend leads and peers across the company to build: alignment on frontend standards and best practices.
Champion observability, performance, and reliability for Ads Manager,: including metrics, logging, tracing, and on-call readiness for critical flows.
What they're looking for
- Experience leading large-scale, data-heavy UIs such as analytics dashboards, editors, or complex workflows.
- Hands-on experience with GraphQL at scale (schemas, client patterns, performance).
- Experience with automation testing frameworks such as Selenium, Cypress, or Playwright.
- Deep experience with frontend performance and reliability (bundle: optimization, code-splitting, resiliency patterns).
- Led modernization efforts or major migrations (framework upgrades, design: system adoption, legacy deprecation).
- Experience with common design tools such as Figma.
- Track record mentoring L3–L5 engineers and acting as a go-to expert for a domain or surface area.
