The opportunity
Waymo is an autonomous driving technology company with the mission to be the world's most trusted driver. Since its start as the Google Self-Driving Car Project in 2009, Waymo has focused on building the Waymo Driver—The World's Most Experienced Driver™—to improve access to…
What you'll do
Connect marketing performance to real business outcomes by building ROI: methodologies and efficiency guardrails that leadership can act on
Own optimization across the full acquisition picture: brand media, performance channels, promotions, and referrals — not just the parts with clean attribution
Design and run Waymo's incrementality measurement program, including: geo-based holdout tests, switchback experiments, and media mix modeling across every acquisition channel
Build Waymo's LTV and CAC framework and use it to guide how marketing spend gets allocated
Be the data science partner marketing and product leans on for measurement and experimentation
Lead deep-dive analyses across geos, audiences, creatives, and channels to: find the non-obvious growth levers nobody's looked for yet
What they're looking for
- At least 8 years of industry experience, with a strong focus on growth: marketing, including time spent owning measurement strategy, not just executing it
- A track record of working directly with marketing leadership as a trusted partner
- Proficiency in SQL and Python or R for data manipulation, statistical modeling, and experiment analysis
- Hands-on experience designing and analyzing incrementality experiments: geo holdout tests, switchback designs, or intent-to-treat analyses — in a consumer tech, marketplace, or rideshare context