Team Lead, SEO & GEO (all genders)New

HelloFresh
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The opportunity

At HelloFresh, we want to change the way people eat forever by making it easier for customers around the world to discover, plan, and enjoy high-quality meals. Over the past decade, we’ve grown from a meal-kit company into a global food solutions group, active across multiple…

What you'll do

  • Lead, coach, and develop a team of SEO/GEO specialists, setting clear: priorities and creating an environment of strong ownership, collaboration, and continuous development.

  • Help define and execute the global SEO & GEO strategy across HelloFresh Group: brands and markets, translating broader Organic Discovery priorities into actionable roadmaps.

  • Identify opportunities to grow non-brand organic demand and customer: acquisition across traditional search engines, AI search experiences, and emerging discovery platforms.

  • Partner with local Marketing teams to understand market-specific: opportunities and challenges while building global strategies, standards, and solutions that can scale across markets.

  • Lead cross-functional Organic Discovery initiatives spanning technical SEO,: content strategy, on-page optimization, structured data, internal linking, authority and trust signals, and GEO/AI visibility.

  • Partner closely with Product and Engineering to translate SEO/GEO: opportunities into clear requirements, influence roadmap prioritization, and ensure Organic Discovery is considered in all major product and platform decisions.

What they're looking for

  • Develop scalable approaches to content creation, optimization, and governance: across recipe, editorial, transactional, and other high-value organic surfaces.
  • Advance our GEO strategy by identifying how our brands can become more: visible, cited, and authoritative across AI-powered discovery experiences.
  • Use search, analytics, AI visibility, competitive, and internal business data: to identify opportunities, diagnose performance changes, prioritize investments, and measure impact.
  • Establish clear performance reporting and communicate SEO/GEO performance,: opportunities, risks, and recommendations to senior stakeholders.