The opportunity
Search is being rebuilt in real time. Millions of people now start with a question to ChatGPT, Claude, Gemini, or Perplexity, and the answer they get decides which products they try.
What you'll do
Own the AEO/GEO Strategy Define where Replit must show up across ChatGPT,: Claude, Gemini, Perplexity, and Google AI Overviews, for which prompts and buyer intents, and build the playbook to win those answers. Set targets, sequence the roadmap, and defend the strategy with data.
Win Citations Across the Open Web LLMs cite what they trust: Reddit threads, YouTube videos, high-authority publications, community content, and well-structured owned pages. Build durable programs on each of these surfaces, understand the half-life of an AI citation, and keep Replit ranked as models retrain and retrieval systems shift.
Run SEO End to End Own keyword strategy, on-page optimization, technical SEO,: and content-driven organic growth in partnership with our Head of Web. Protect and grow search equity through a major site relaunch, and coordinate with our paid search team on keyword coverage.
Build the Content Engine Produce and direct content designed for two readers: at once: LLM crawlers and humans. Blogs, comparison pages, videos, and structured resources, created at volume with AI-assisted workflows and held to a high quality bar. The durable human work here is judgment: strategy, editorial quality, and distribution.
Stand Up Measurement Build reporting for a channel that lacks perfect: attribution: AI referral traffic, share of voice in AI answers, citation tracking, and downstream signups and revenue. Run controlled experiments, isolate what actually moves citations, and teach the rest of the company what you learn.
Direct Agencies and Tools Own our agency and vendor relationships across: search and AI visibility, plus the tool stack that powers tracking and production. Write the briefs, hold the quality bar, and decide what stays in-house.
