The opportunity
Truly unique opportunity to shape and scale self-optimizing paid marketing systems for Growth. This role exists to turn our performance marketing experimentation program from a prototype into the operating system.
What you'll do
By day 90: Map how geo, audience, creative, spend, measurement,: experimentation, and platform constraints interact; establish an operating model that turns those signals into hypotheses, tests, and clear kill/scale decisions, with agents supporting execution.
Build a deep understanding of onboarding and activation, and how paid: acquisition connects to downstream user quality; partner with Growth PM and Ecosystems PM on meaningful improvements.
Establish how AI and agents can strengthen the end-to-end decision: system—from analysis and hypothesis generation to creative and audience development, experiment QA, and reusable workflows—improving decision quality, not only execution speed.
By the end of year one: Graduate the program from managing the experimental budget to managing the majority of paid spend, while maintaining efficiency and Notion’s quality bar for ad creative.
Establish stronger measurement and a clear, connected view of which: experiments move which metrics, why they work, and how results vary by user cohort; use that understanding to shape more personalized experiences.
Turn the system into a repeatable model for Demand Generation, raising the: standard for experimentation, measurement, and agentic marketing infrastructure across the organization.
What they're looking for
- Strong systems fluency across APIs, automation pipelines, and agentic: systems. You can see how platform integrations, data, measurement, workflows, and constraints fit together; shape sound architecture and tradeoffs; and partner credibly with technical teams to make the system reliable.
- Deep paid-growth subject matter expertise across platforms such as Meta,: LinkedIn, and Google. You understand how channel mechanics, budgets, audiences, creative, and performance interact, and can connect those dynamics to real marketing outcomes.
- Expert measurement and performance-analysis judgment: you can interpret geo, cohort, creative, and spend signals in context, identify meaningful patterns, understand what is driving them, and make clear kill/scale decisions.
- Strong product and systems judgment across technical and marketing domains,: with the ability to connect the parts into a coherent strategy and translate an ambiguous frontier into a system with a high quality bar.
