The opportunity
As our Performance Creative Program expands, we're looking for an experienced Associate Creative Director to guide a team of designers, copywriters, and video editors in producing original creative based on insights, learnings, and strategic briefs. You'll operate as a…
What you'll do
Give effective creative direction and feedback across three distinct: disciplines — design, copywriting, and video editing — ensuring copy, visuals, and video work cohesively together, and catching mismatches in tone, pacing, or message before final delivery
Concept original creative ideas and campaigns, not just execute against: existing briefs — bringing fresh thinking rooted in cultural and social trends
Partner cross-functionally with Channel Managers, Creative Strategists, and: brand teams — helping shape sharper, more actionable briefs, understanding what creative is winning and why, and ensuring DR creative stays true to brand voice and identity while still driving KPIs
Collaborate with external agency and freelance partners: briefing them clearly, giving timely creative direction and feedback on their work, and holding it to the same bar as in-house output
Guide creative approach across the full range of performance channels: paid social, organic/owned, CTV, print
Set a quality bar rooted in brand consistency and performance, not perfection: — helping the team know when something's ready to ship versus when it needs another pass, given the speed and volume DR/growth work demands.
What they're looking for
- Champion AI-assisted workflows: identify where generative AI tools can speed up ideation, scripting, storyboarding, rough-cut editing, and asset variation, and coach the team on effective prompting and tool use
- + years in performance creative, including experience leading, mentoring, or: managing designers, copywriters, and/or video editors (player-coach experience preferred)
- Strong concepting and ideation skills in addition to design execution: proven ability to originate creative territories, not just produce against a given brief
- Multi-disciplinary fluency: working knowledge of short-form video editing (hooks, pacing, UGC-style production) and copywriting fundamentals (hooks, CTAs, tone) — enough to give sharp, credible feedback outside your core craft
