Associate Director Marketing Lifecycle, CC outboundActive

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The opportunity

The Associate Director for Lifecycle, CC Outbound, owns the outbound call center channel strategy and performance for millions of former customers across all 17 of our international markets and all our brands. We are looking for a CRM expert, who is interested in running…

What you'll do

  • CRM Strategy Development:

  • Develop and implement annual strategic plans for Call Centre Outbound initiatives

  • Manage the CC Outbound for the full customer lifecycle, from leads to reactivation

  • Collaborate with CC Operations, cross-functional teams, local markets and: international marketing leadership to align strategies with overall business goals.

  • Personalization of Customer Interaction

  • Work with L&D, Brand and local teams to enrich the training for agents,: adding the local context, address the customer needs and have the best pitch for the customer

What they're looking for

  • Test personalized offers for customers
  • Utilize AI tools to improve customer interactions and call content
  • Call Centre Outbound Campaign Management:
  • Design and execute outbound communication campaigns. Provide guidance on: campaign targeting, messaging, incentives and timing to maximize conversion rates.