The opportunity
Our mission at Duolingo is to develop the best education in the world and make it universally available. It’s a big mission, and that’s where you come in!
What they're looking for
- Champion Global Brand Governance: Ensure all campaign assets, messaging architectures, and localized iterations align strictly with Duolingo’s global identity, tone of voice, and brand guidelines, adapting global ideas to maintain regional relevance without diluting core brand values.
- Establish and uphold ways of working for complex campaigns, including: rituals, documentation, RACI, and decision logs that help teams move fast with clarity.
- Manage external partners (agencies, production, media) and integrate them: seamlessly with internal teams; negotiate scope, timelines, and deliverables.
- Partner with Marketing Analytics and channel owners to define KPIs,: measurement plans, and post‑campaign learnings that scale to future work. Establish holistic, dual-funnel measurement frameworks that track both immediate tactical goals (clicks, acquisition) and long-term strategic brand health (brand lift, sentiment shifts, and consideration).