The opportunity
Coursera and Udemy are now one company, bringing together two mission-driven brands to create the world’s most powerful platform for turning learning into progress. Together, we help more than 300 million learners and 12,000+ enterprise customers build the skills they need for a world being reshaped by AI.
What you'll do
Lead assigned strategic workstreams for the rebrand (e.g.,: competitive/category analysis, brand architecture scenarios, positioning territories, proof points), defining the analysis needed and bringing forward a recommendation rather than just a summary.
Synthesize research and business input from the research lead,: cross-functional partners, and market data into clear strategic implications, distinguishing findings from interpretation and recommendation, and flagging where evidence is insufficient.
Draft strategic deliverables including sections of the brand strategy house,: creative brief inputs, decision frameworks, and executive-facing materials, turning complex input into decision-ready language.
Support and help facilitate workshops and decision sessions by developing: exercises and prompts and synthesizing output into usable recommendations.
Support agency development by prepping strategic inputs, evaluating agency: work against approved strategy, drafting feedback, and leading delegated agency discussions.
Own brand activation for an assigned business segment, translating finalized: brand strategy into how it shows up for that audience across campaigns, messaging, and key moments.
What they're looking for
- + years of experience in brand strategy, brand marketing, or a closely: related strategic role (agency or in-house).
- Demonstrated experience turning research and ambiguous input into clear: strategic recommendations rather than synthesis or reporting.
- Ability to work independently with limited oversight in a lean team: environment without requiring heavy oversight to structure your own work.
- Experience developing brand architecture, positioning, or messaging frameworks (B2B, B2C, or both).
