The opportunity
Lead full-funnel user journeys analysis: acquisition → activation → conversion → retention
What you'll do
+ yrs in user growth / performance / digital marketing
Global market experience (MENA, LATAM, SEA, Africa, etc.)
Strong data mindset, familiar with growth tools & KPIs
Internet, Web3, or fintech background preferred
Bilingual English/Mandarin is required to be able to coordinate with overseas: partners and stakeholders. Additional languages would be a strong advantage
Adaptable, entrepreneurial, and hands-on
What they're looking for
- Optimize user growth & marketing strategies / analysis based on our current global ecosystem
- Lead full-funnel user journeys analysis: acquisition → activation → conversion → retention
- Drive multi-channel user acquisition (KOLs, Paid Ads, SEO, referrals, communities,social etc.)
- Set up & track key metrics: CAC, LTV, retention, conversion, viral coefficient
- Run rapid A/B tests, iterate growth models, and improve user quality
- Tailor strategies for local markets with deep user insights
- Collaborate cross-functionally to bring strategies to life
