The opportunity
The Asana Marketing team fuels business growth across revenue marketing, product marketing, brand, content, advertising, and lifecycle programs. We build campaigns, content, and experiences that drive impact at scale.
What you'll do
Define, steward, and evolve Asana's brand voice: building the guidelines, frameworks, and reference materials that make great writing scalable across Marketing surfaces
Serve as the hands-on writer and copy authority on campaigns, crafting: language across formats, including: ads, landing pages, release communications, sizzle reels, demo video scripts, social content, and event materials
Lead copy on the highest-complexity, highest-visibility initiatives from: brief through final delivery—managing feedback cycles, cross-functional input, and timelines along the way
Partner closely with art directors, designers, and producers to shape: integrated creative, ensuring copy and design tell a coherent, compelling story together
Mentor and coach colleagues and cross-functional partners on what does and: doesn't ring true to Asana's voice; develop resources and tools that make strong writing more accessible to the wider team
Drive alignment with senior stakeholders and cross-functional partners,: presenting creative rationale confidently and leading feedback conversations with clarity and conviction
What they're looking for
- Connect language and copy decisions to business outcomes, advocating for: creative choices in terms of audience, objective, and measurable impact
- Identify and implement AI-powered writing workflows that increase speed,: efficiency, and creative range, while maintaining authorial voice and original thinking
- Manage vendors and contract copywriters as needed, ensuring quality and brand consistency
- Give and receive direct, constructive feedback through critique, and: contribute to a creative culture where high standards and generosity coexist
