The opportunity
Secure Every Identity, from AI to Human Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era.
What you'll do
Content Optimization:
Execute the strategy for structuring and optimizing content to promote content retrievability by LLMs.
Develop and refine content blocks to be machine-parsable and aligned with: semantic density and emerging AI answer formats.
Understand how content must be structured ( schema.org and JSON-LD) for LLM: visibility and apply best practices while adhering to brand and quality standards.
Identify opportunities by reviewing GEO prompt data, analyzing competitors,: and thinking creatively about content needs for the business.
GEO Knowledge & Application:
What they're looking for
- Maintain a working knowledge of how LLMs function, relevant KPIs, and content-related GEO best practices.
- Apply concepts such as vector embeddings, RAG, grounding, chunks, passages,: and citations in daily content work.
- Stay current on industry changes related to GEO/AEO/AIO and the future of organic visibility.
- Data & Workflow:
