The opportunity
Anthropic is looking for a Customer Marketing Manager to make sure our most important messages are backed by customers who can speak to them. This role works across regions and customer segments on special projects tied to the company's top priorities.
What you'll do
Own the customer evidence strategy for the company's top priorities, deciding: which claims need customer proof, which customers are best placed to back them up, and where we have gaps to close
Bring what customers are telling us back to Product Marketing and Sales, so: our messaging reflects what lands with buyers
Stand up new programs as company priorities shift, setting the scope, the: customer list, and the plan to ship quickly
Lead the customer plan for major model and product launches, from which: customers we engage with to how their voices show up in the announcement
Partner with Brand and Creative on which customer stories anchor our campaigns and how we tell them
Build proof point libraries and enablement around our key messages, so: account teams know which story to use and when
What they're looking for
- Have 7+ years in B2B marketing, with time in both product marketing and customer marketing
- Worked in AI or developer tools
- A background in journalism or editorial
- A background in Product Marketing or Messaging
- Written keynotes or LinkedIn posts for executives
- Run message testing or win/loss interviews to learn what buyers respond to
- Worked with Comms or analyst relations on announcements that featured customers
