The opportunity
As part of our growing Data Science and Analytics team, you will own the measurement strategy behind Anthropic's marketing investment. This is a foundational role, building marketing measurement at Anthropic from the ground up.
What you'll do
Own incrementality measurement for paid media: build and operate our in-house marketing mix model, and design the geo experiments, synthetic-control studies, and holdouts that validate and calibrate it
Translate measurement results into budget and channel recommendations that shape how marketing invests
Establish primary success metrics and guardrails for lifecycle marketing,: anchored on activation and active usage rather than reach
Develop hypotheses on marketing interventions, design experiments or causal: inference studies, analyze results, and make recommendations based on impact to key metrics
Make marketing measurement self-serve by establishing the metrics, tooling,: and best practices that let marketing partners answer routine questions without a data scientist in the loop
Present complex technical analyses and recommendations to both technical and non-technical audiences
What they're looking for
- + years of experience in data science, with significant time embedded in Marketing or Growth teams
- Experience building measurement frameworks from the ground up, moving teams: from descriptive reporting toward causal understanding
- A track record of translating complex analyses into recommendations that senior marketing stakeholders act on
- Experience bringing marketing mix modeling in-house, or operating one end-to-end rather than through a vendor
- Experience defining activation metrics and lifecycle measurement for a product-led business
- Background at consumption-based, multi-product companies serving both consumers and enterprises
- Comfort setting direction and making decisions when requirements are still taking shape
- An interest in Anthropic's mission of building safe and beneficial AI
