The opportunity
OpenAI's ads platform is experiencing rapid global scale. As the Lead Data Scientist for SMB Ads Growth, you will architect the analytics function end-to-end—driving strategy across targeting, funnel optimization, and performance forecasting.
What you'll do
Establish the foundational growth metrics and North Star KPIs for the SMB Ads: ecosystem, optimizing the journey from lead acquisition to long-term retention.
Diagnose funnel friction points through advanced behavioral analysis and: quantify the incremental revenue impact of proposed optimizations.
Partner cross-functionally to transform complex data findings into: actionable, high-priority roadmaps for product and marketing stakeholders.
Engineer sophisticated propensity models and look-alike frameworks to: identify and capture high-LTV SMB advertisers.
Own the lifecycle of target list construction, including advanced data: enrichment, multi-dimensional prioritization, and granular performance tracking.
Develop robust segmentation architectures that power hyper-personalized: outreach across paid, partnership, and outsourced (BPO) channels.
What they're looking for
- Synthesize market signals to refine our value proposition, ensuring OpenAI: remains a key platform for SMB business growth.
- Design and implement rigorous multi-touch attribution and incrementality: frameworks to evaluate channel efficacy.
- Lead the experimental roadmap: formulate hypotheses, execute A/B and multivariate tests, and communicate results to executive leadership.
- Automate business-critical reporting and dashboards to provide real-time: visibility during weekly operating reviews.
