The opportunity
Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition.
What you'll do
Multi-Channel ABM: Plan, set up, and optimize 1:Many, 1:Few, and 1:1 account-based marketing campaigns to drive pipeline.
Event-Driven Demand Generation: Leverage both external trade shows and Adyen-owned events as core demand generation vehicles—driving targeted prospect attendance, designing pre-/post-event nurture tracks, and ensuring rigorous pipeline follow-up.
Targeting & Segmentation: Partner with SDRs and Sales to identify high-priority target accounts and build highly segmented lists based on market priorities.
Content & Messaging: Map, plan, and create compelling messages and creative tailored to prioritized accounts and specific event touch-points.
Digital Collaboration: Collaborate closely with the Digital Marketing Manager to create effective media strategies that surround target accounts.
Campaign Execution: Build and run regional email programs, direct marketing efforts, and optimized landing pages to convert interest into sales-accepted opportunities.
What they're looking for
- Global Alignment: Work closely with the Global Acquisition Marketing team to implement and scale localized strategies.
- Analytics & Optimization: Leverage analytics tools to measure and determine the effectiveness of campaigns and event activations across all touch points.
- + years of experience in a B2B demand generation or integrated marketing: role, with a proven track record of driving net-new customer acquisition.
- + years of experience in marketing or similar
