The opportunity
Mixpanel is the leading product intelligence and analytics platform, trusted by more than 29,000 companies to help understand how people use the products they build. By combining powerful analytics with AI that knows your business, Mixpanel helps teams see what’s working,…
What you'll do
Build the lifecycle communication program end-to-end across onboarding,: adoption, retention, and expansion, from strategy through copy, build, launch, and iteration
Create programs that serve the full customer base while working hardest for: digital-only customers, and decide where messaging should differ for accounts with a dedicated team
Design behavior-based segmentation using product usage, health signals,: lifecycle stage, and account attributes; define the triggers that decide who hears from us and when
Write clear, useful customer-facing copy across email, in-product messaging,: and other digital channels that reflects Mixpanel's voice and gives customers a reason to act
Build and ship campaigns in tools like Customer.io, HubSpot, and Statisfy,: including the audience logic, templates, and QA that keep them reliable
Partner with Marketing on the shared email calendar, coordinating timing,: frequency, and audience overlap so customers get a coherent experience instead of three messages in one week
What they're looking for
- Support product-led adoption initiatives by translating launches and feature: pushes into lifecycle moments that get customers to try the thing, and report back on whether they did
- Keep our library of lifecycle messaging current as the product changes,: retiring what's stale and rewriting what no longer matches reality
- Define success metrics for every program, instrument them in Mixpanel, and: run a regular reporting cadence on engagement, adoption lift, and downstream retention and expansion impact
- Run experiments on subject lines, timing, sequencing, channel mix, and: audience definition, and kill what doesn't work
