The opportunity
At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew.
What you'll do
Plan and purchase multiple types of paid media inventory: content syndication, dedicated emails, Out of Home (OOH), CTV, podcast ads, etc.
Manage relationships with media partners, including DSPs, SSPs, and: publishers. Negotiate favorable terms and stay informed about new opportunities and advertising solutions.
Manage and optimize programmatic display campaigns efficiently using DV360,: including audience targeting, bid strategies, creative assets, and real-time performance analysis to maximize ROI and reach the target audience effectively.
Develop and manage the advertising strategy for the ABM programmatic display: platform, Demandbase, to drive engagement with target accounts.
Work within Google Tag Manager to efficiently manage and deploy essential: tracking tags and ensure accurate data collection.
Collaborate with the internal brand team on creative briefs for display and: paid media deliverables. Collaborate with the content marketing team for new, diverse assets to put into market via paid media.
What they're looking for
- Proven track record running global paid media campaigns with an emphasis on: media buying and managing programmatic display across AMER, EMEA, LATAM, and APAC. Demonstrated ability to successfully manage localized programmatic display ads in international markets.
- Publisher & Vendor Management: Experience negotiating with and managing digital publishers globally.
- DSP & Platform Expertise: Experience using DV360, The Trade Desk, 6sense, Demandbase, or other programmatic DSPs.
- Budget Management: Experience managing six-figure quarterly budgets and making data-informed decisions on budget allocation based on performance metrics.
