The opportunity
At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew.
What you'll do
Lead the development and execution of a comprehensive marketing strategy: tailored to the Retail & Consumer Goods industry.
Collaborate with revenue and product teams to align Braze’s products and: value proposition with industry-specific marketing objectives and business outcomes.
Develop a go-to-market strategy targeting key Retail & Consumer Goods: audiences, leveraging industry insights to drive platform adoption.
Define how Braze segments the retail market, which segments to prioritize and: where we win. Use win/loss and field insight to sharpen our positioning. Contribute retail win/loss analysis along with other customer and marekt intelligence .
Develop and evolve Braze’s retail and consumer goods narrative, including narratives for key segments.
Position Braze with the executives who decide: CMOs, eCommerce and digital leaders, CRM and loyalty leads, and other C-suite leaders.
What they're looking for
- Lead retail product and package launches, including positioning and: messaging, and pair them with retail insights and use cases. Show how our new products solve real retail problems like abandoned carts, peak-season pressure, loyalty and post-purchase.
- Partner with Competitive to bring retail-specific competitive context into: our positioning, and co-build retail competitive takeaway plays.
- Be a voice for Braze with customers and at select Retail industry moments, in: partnership with Content and Events.
- Bring field and customer insight back to Product, Product Marketing and leadership to shape priorities.
