The opportunity
DeepL is a global AI product and research company focused on building secure, intelligent solutions to complex business problems. Over 200,000 business customers and millions of individuals across 228 global markets today trust DeepL's Language AI platform for human-like…
What you'll do
Build and own the comprehensive marketing plan for the Americas, ensuring it: is data-driven and aligned with both regional Sales priorities and global marketing initiatives
Partner with Global Performance & Campaigns and Digital Lifecycle teams to: ensure global channel spend and lifecycle marketing are optimised for the Americas funnel, sparking high-quality pipeline growth across all segments, aligning with campaign managers to adapt global campaigns for the Americas
Drive regional ABM initiatives from concept to delivery, identifying: high-value accounts and deploying tailored, creative messaging that stands out.
Provide strategic oversight for regional event management and field/partner: marketing activities, ensuring events serve as a high-impact secondary channel for relationship building and lead generation.
Represent Marketing within the regional leadership team. Hold a seat at the: table, building cross functional relationships, co-owning regional strategy with Sales and other leaders and building the regional culture together.
Own the end-to-end regional funnel analysis, monitoring trends from: top-of-funnel traffic and conversions to pipeline health and closed-won revenue.
What they're looking for
- Proactively diagnose funnel friction, lead flow issues, or conversion gaps,: and liaise with central teams—including Web, Marketing Operations, and Lifecycle—to resolve leaks and ensure a seamless, high-performing conversion path.
- Partner with Regional SDR team, executing plays and pipe gen days to ensure regional pipeline targets are met
- Operate as a high-velocity individual contributor who partners seamlessly: with Global Marketing, Product Marketing, and regional Sales and SDR teams to deliver success.
- Serve as the creative bridge between regional needs and global functions,: advocating for local requirements while executing global initiatives with local flair.
