The opportunity
At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community.
What you'll do
A unified go-to-market strategy for the enterprise platform that is adopted: by Product, BD, and Customer Success as the definitive playbook—giving each team clear positioning, messaging, and campaign tools to win deals and grow adoption.
A differentiated market presence for Instacart’s enterprise solutions, built: through compelling thought leadership narratives, multi-channel campaigns, and industry authority that make Instacart the go-to name for grocery retailers evaluating ecommerce and fulfillment partners.
A high-performing, respected product marketing team—four direct reports who: are well-integrated into the commercial organization, operating with clarity on priorities, and recognized as indispensable contributors to Instacart’s B2B success.
A sales pipeline meaningfully moved by marketing, with awareness and lead-gen: campaigns across events, paid media, content, PR, webinars, and partnerships that are measurably converting interest into conversations.
A global market entry foundation, with regional strategies developed and: tested that support Instacart Enterprise’s expansion beyond existing markets.
+ years of B2B marketing experience at a SaaS company, with demonstrated: ownership of product marketing across multiple product lines
What they're looking for
- People management experience, with a track record of growing and developing marketing teams
- Proven ability to build and execute full-scale, multi-channel B2B campaigns: that drive both awareness and qualified lead generation
- Strong written and verbal communication skills—able to distill complex: technical topics into clear, compelling narratives for senior audiences including C-suite
- Experience developing effective positioning, messaging frameworks, and: thought leadership strategies that translate into sales enablement materials
