The opportunity
Pendo's Product Marketing team translates what we build into why it matters. The team works at the intersection of product, revenue, and marketing, owning the narratives, positioning, and go-to-market motions that drive pipeline and commercial outcomes.
What you'll do
Enterprise positioning: Own and maintain clear, concise, and impactful solutions messaging for the Enterprise market. Translate Pendo's product capabilities into value-driven narratives that resonate with Enterprise buyers.
Cross-functional partnership: Collaborate strategically with Product, PMM, Sales, and Marketing teams to package and position Pendo's offerings for Enterprise clients. Serve as a key conduit between Enterprise go-to-market teams and Product by bringing field feedback into product conversations.
Flexible execution: Move fluidly across adjacent work as priorities shift, including solutions marketing, growth-hacker-style experiments, and demand-gen support. Adapt quickly rather than staying in a single fixed lane.
AI-enabled GTM: Leverage AI tools and workflows, including building agents, to accelerate research, content creation, and go-to-market execution. Use AI as a practical multiplier for how you work and what you ship.
Market research: Conduct in-depth research to define, understand, and articulate the distinct needs and opportunities within the Enterprise landscape for Pendo. Use that insight to shape messaging, campaign direction, and sales conversations.
Sales partnership: Forge strong partnerships with the Enterprise Sales team to understand their requirements, challenges, and revenue opportunities. Participate in strategic Enterprise deals by providing product and solutions expertise.
What they're looking for
- Testing and iteration: Rapidly test, learn, and adapt messaging and campaigns in a fast-changing environment. Use feedback from the market, Sales, and Product to improve the work quickly.
- Enterprise content: Develop compelling content and collateral for Enterprise audiences, including presentations, white papers, and case studies. Ensure materials are clear, persuasive, and aligned to the needs of Enterprise buyers.
- Enterprise strategy support: Elevate and accelerate Pendo's overall Enterprise marketing strategy and execution. Contribute strategically to competitive intelligence, pricing considerations, and enablement programs tailored for the Enterprise market.
- A proven track record of building and shipping product marketing work, with: depth of ownership that matters more than the number of years in seat.
