The opportunity
At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew.
What you'll do
Define and lead the next evolution of Braze’s lifecycle marketing strategy: across prospect and customer audiences, establishing a clear vision, priorities, and roadmap that connect engagement to measurable business outcomes
Build, lead, and develop a high-performing Lifecycle Marketing team, hiring: and onboarding new talent, establishing clear ownership and operating rhythms, and fostering a culture of strategic thinking, innovation, accountability, and continuous growth
Own and optimize lifecycle programs spanning prospect nurturing, customer: onboarding, product activation, adoption, engagement, and expansion, creating connected experiences that help audiences progress through their journey with Braze
Develop and scale product adoption strategies that help customers discover,: activate, and realize value from Braze’s evolving portfolio of products, with particular emphasis on accelerating adoption of new AI capabilities and translating product innovation into meaningful customer outcomes
Partner closely with Product, Product Marketing, Customer Success, and: Revenue teams to identify adoption barriers, understand customer needs, and develop targeted lifecycle programs that accelerate time-to-value, deepen product engagement, and contribute to stronger retention and expansion
Lead the development of sophisticated audience strategies, segmentation: frameworks, and personalized customer journeys, leveraging behavioral, account-level, and product usage data to deliver relevant experiences at scale
What they're looking for
- Establish a comprehensive lifecycle measurement framework that connects: program performance to business outcomes, including prospect conversion, pipeline contribution, product adoption, customer engagement, retention, and expansion influence. Translate insights into clear recommendations and compelling narratives for senior leadership
- Build a rigorous culture of experimentation and continuous optimization,: developing testing roadmaps that challenge assumptions, uncover new opportunities, and improve lifecycle performance across audiences, journeys, and channels
- Serve as a strategic leader for Braze-at-Braze initiatives, exploring: innovative applications of our own platform and partnering with Product and Product Marketing to demonstrate customer engagement best practices and inform product innovation
- Champion the thoughtful adoption of AI and emerging technologies within: Lifecycle Marketing, identifying opportunities to improve personalization, accelerate experimentation, increase operational efficiency, and unlock new approaches to customer engagement
