Director of Engineering, GenAI Enablement TribeNew

HelloFresh
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Remote · Berlin, Berlin, GermanyBusiness

The opportunity

The GenAI Enablement Tribe is where HelloFresh's transformation into an AI-native company gets engineered: the platform every team builds on, the embedded engineering that redesigns commercial functions end-to-end, that changes how 5,000 knowledge workers and 1,000 engineers…

What you'll do

  • GenAI platform ownership: Own the platform the whole group builds on: LLM gateway, MCP gateway, agent platform, plugin marketplace, spec-driven development tooling, evals, and agent observability. Shorten the path from idea to running.

  • Forward-deployed engineering: Lead embedded engineers into marketing, HR, finance, and operations, redesigning each function's processes AI-native rather than simply automating them, shipping against a business KPI that function owns, and generalising each build back into the platform so the next team starts from a working pattern.

  • Group-wide capability build: Build GenAI proficiency across the whole of HelloFresh through curriculum, cohorts, and per-function enablement paths measured on demonstrated skill.

  • Strategy into roadmap: Co-create the group GenAI strategy with global central functions leadership, collaborate with the Product org to convert it into a sequenced delivery roadmap, and own the budget and investment decisions across tools and processes.

  • Team and engineering standards: Lead and develop Engineering Managers and Staff Engineers across Berlin and Warsaw, holding teams accountable for delivery, engineering standards, and team health, while scaling AI-native working practices into BAU.

  • Governance and cost: Keep adoption safe and affordable by owning guardrails, evals, model routing, cost control, and the compliance boundary with Security, Legal, and Procurement.

What they're looking for

  • Engineering leadership depth: 10+ years in software engineering and 5+ years leading Engineering Managers across more than one discipline, with a track record of holding teams accountable for delivery and technical quality.
  • Agentic systems experience: You have designed, built, and shipped agentic systems with your own hands and teams, and you understand where they fail: context engineering, tool calling, agent orchestration, retrieval, and evaluation harnesses.
  • Platform adoption record: You have built internal platforms that engineers adopted, and you can distinguish a platform team that ships features from one that removes friction.
  • Change beyond the build: You have led a transformation programme, a large enablement effort, or a function-wide process redesign that held after you moved on.