Director, Paid Search (all genders)- maternity leave coverNew

HelloFresh
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The opportunity

As the Director, Paid Search (maternity leave cover) , you will be responsible for moving HelloFresh Group's paid search stack into the next autonomous era. You will lead our largest multi-MM$ performance digital channel across our global portfolio, with strategic focus on three platforms: Google, Bing, and OpenAI .

What you'll do

  • Lead the global paid search team and develop them into a true 'centre of: excellence' for Search internationally, including expertise in next-generation platform capabilities

  • Transform and architect the search stack: Design and build a modern, scalable, future-proof paid search infrastructure across Google, Bing, and OpenAI that positions HelloFresh for sustained competitive advantage

  • Conduct comprehensive audits to bring our Search account setup to industry: 'best in class' standards across all three platforms, identifying gaps and modernisation opportunities

  • Own the paid search strategy strategy, set and drive the strategic direction: across search channels, supporting the move into the next autonomous era

  • Manage global budget allocation: Set and dynamically reallocate budget across markets, brands, and channels to hit volume growth and CPA/CAC targets, forecasting and reporting with rigour.

  • Lead senior agency and platform relationships: Act as the strategic lead and escalation point for external agencies and platform partners (including Google, DSPs, and mobile platforms), setting the agenda on plans, investment, and innovation.

What they're looking for

  • Work closely with Marketing Analytics to execute tests across search: portfolios to measure incrementality and marginal efficiency and consequently optimise in-house systems and algorithms to profitably scale our Search marketing programmes
  • Act as a close partner to MarTech teams to bring the search staack into the next stage of automation
  • A Bachelor's degree with a strong academic record and/or proven relevant: experience in a performance marketing or highly commercial role within D2C or subscription-based businesses
  • + years experience in Google Advertising ecosystem, either from an agency or client-side role